The biggest goal of any business man whether experienced or amateur is to reach out to a maximum number of people, a greater fraction of the public to promote and build up the foundation of the business. Any business is flourished or flopped because of the consumers, the buyers and the customers. They make or break it. It must be emphasized enough that marketing\promoting is an essential part of either the new venture that is about to start or an already existing one. In this era, the biggest and most prominent exposure a business can have is through the internet. The Internet reaches billions of people at the same time around the globe in just a matter of seconds, giving the business the desired access which wouldn’t have been possible in such little span of time without it. It is easier, simpler and facilitates greater needs of business altogether. It saves the hassle of being physically present somewhere to get the ads printed, to sell the ads to television channels or promote on the radio for an entire day. No doubt, this form of media is equally important, but it requires a lot more dedication and struggles than doing the deed through the internet. Also, the ads in newspapers and television are reachable to local people only, whereas, the internet reaches people of the whole world. All it requires is an efficient marketing team which is available at a click away.
Moving forward, the maximum amount of exposure any business can get through the internet is by social media networks. People spend a great deal of their time on social media networks rather than randomly surfing on the internet. Rather, people search for brands, companies or any establishment on social media networks such as Facebook, Instagram, and Twitter, etc. more keenly. Social media gets all the attention, time and concentration of people.
It simply highlights the fact that the Supreme exposure is through social media. Facebook has 1.94 billion active monthly users, whereas, Instagram has got human traffic of 700 million people. It shows how it does the trick. How after just one click, a product reaches billions of people around the world. It is tried and tested, that the hype created on social networks before launching a product gets the huge business amount of profit e.g. Kylie lip kits were introduced by Kylie Jenner who publicized the product profoundly on Facebook and Instagram that all the lip kits got purchased within 10 minutes of their availability on the website. To ensure the sales of products\services, links are attached in the information box of social media where the introduction of the type of services is written. That link goes directly to the website from where the product\service can be bought.
This is easier and attracts the people more as it is all available and confined in one place, on one social network.
The top most exposure requires the maximum access to amassed people, so that by only a single post and buying Instagram followers, the greatest amount of people can be reached. This is the major, most important feature of social media networks. It has innumerable consumers all over the globe.